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The Influence Group: Influence & Word of Mouth Marketing Agency

THE EXPERTS ON INFLUENCER MARKETING

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IN THE PRESS: FINAL WOMMA SUMMIT WRAP UP

Posted on 25 Nov 2013 in Influence, Press, Word of mouth | Comments Off

Read Sharyn Smith’s final wrap up from the world leading #WOMMASummit in Nashville. The final wrap up in B&T talks about the behaviour of herds, social TV, The Influence Group’s very own “Story of Influence” research and the new “plandom” approach.

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In the press: Word-of-mouth guru warns of social ‘hype’

Posted on 07 Nov 2013 in Influence Sessions, Press | Comments Off

  Read here about Geno Church on how the industry is caught up with the hype of social media. Church was speaking at the Influence Group’s #InfluenceSession. What do Australian marketers think of this bold statement?

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In the press: CMO magazine on the Influence Session with Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press | Comments Off

“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.

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In the press: Marketers should tap into non-ad brand conversations

Posted on 24 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.

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The Influence Session Live Blog: Breakfast with Geno

Posted on 22 Oct 2013 in Influence | 1 comment

Hi everyone, Seb here from The Influence Group. I’m going to be taking notes for everyone today in this live blog. Then we’ll follow up with more posts expanding on the main themes here.  Hope you enjoy, feel free to ask any questions or leave any comments below and you will get a reply!  You […]

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