Mary van de Wiel writes, “Geno Church’s reputation precedes him when it comes to the world of word of mouth (WOM)… last week at The Influence Group’s new Influence Sessions he shared his stories, research and best-kept secrets about the joy and the power of passion.” van de Wiel’s succinct wrap-up in Marketing Magazine is a must-read […]
Geno Church spoke at the recent Influence Sessions held by The Influence Group. Read about the problems that he believes arise from the marketing industry hanging onto the box ticking mentality in AdNews here.
“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.