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The Influence Group: Influence & Word of Mouth Marketing Agency

THE EXPERTS ON INFLUENCER MARKETING

Big data: Innovation by numbers

Big data: Innovation by numbers

Posted on 30 Aug 2013 in Uncategorized | Comments Off

By Howard Parry-Husbands, CEO of Pollinate More data is being created today than that seen from the dawn of man to 2003. In fact, the amount of data we now have at our fingertips doubles in size every 18 months. It has exploded at such a rate that data, or ‘big data’ as it’s now […]

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Why most new products fail: The Seven Deadly Sins

Posted on 30 Aug 2013 in Uncategorized | Comments Off

By Pollinate managing director, Howard Parry-Husbands   Each year,   Millions of dollars are invested into new product development. Millions more are wasted on media to spruik new ideas that probably weren’t good enough to launch in the first place. The reality is, most new products fail. The reason for this shameful waste? A near […]

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