“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.
This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.
The Influence Group hosted the first of our Influence Sessions this week, where the passionate Geno Church told Sydney’s most influential marketers to fall in love and get passionate with their brands. Read more insights from B&T here.
In light of Apple’s new iPhone announcement last week, cmo.com.au talks to The Influence Group’s Sharyn Smith about whether the brand can actually continue to lead the smartphone innovation. Discover who’s influencing who in the world of smartphone adoption. What’s your take on the future of the iPhone? Read the article here
Social Soup and Pollinate announce the formation of The Influence Group to advance the knowledge and application of influence as a discipline. Read about the announcement of The Influence Group in Campaign Brief, and be sure to subscribe at the top of this page to stay in the loop on all things influence.