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The Influence Group: Influence & Word of Mouth Marketing Agency

THE EXPERTS ON INFLUENCER MARKETING

In the press: Social Soup and Pollinate launch The Influence Group

In the press: CMO magazine on the Influence Session with Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press | Comments Off

“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.

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In the press: Marketers should tap into non-ad brand conversations

Posted on 24 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.

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In the press: Influence Sessions host Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press, Word of mouth | Comments Off

The Influence Group hosted the first of our Influence Sessions this week, where the passionate Geno Church told Sydney’s most influential marketers to fall in love and get passionate with their brands. Read more insights from B&T here.    

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Can Apple continue to lead smartphone innovation?

Posted on 20 Sep 2013 in Influence, Press, technology | Comments Off

In light of Apple’s new iPhone announcement last week, cmo.com.au talks to The Influence Group’s Sharyn Smith about whether the brand can actually continue to lead the smartphone innovation. Discover who’s influencing who in the world of smartphone adoption. What’s your take on the future of the iPhone? Read the article here  

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In the press: Brand advocacy experts Social Soup + Pollinate launch umbrella brand – The Influence Group

Posted on 19 Sep 2013 in Press | Comments Off

Social Soup and Pollinate announce the formation of The Influence Group to advance the knowledge and application of influence as a discipline. Read about the announcement of The Influence Group in Campaign Brief, and be sure to subscribe at the top of this page to stay in the loop on all things influence.

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