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THE EXPERTS ON INFLUENCER MARKETING

IN THE PRESS: FINAL WOMMA SUMMIT WRAP UP

Posted on 25 Nov 2013 in Influence, Press, Word of mouth | Comments Off

Read Sharyn Smith’s final wrap up from the world leading #WOMMASummit in Nashville. The final wrap up in B&T talks about the behaviour of herds, social TV, The Influence Group’s very own “Story of Influence” research and the new “plandom” approach.

In the Press: WOMMA Summit Day 1 wrap up

Posted on 21 Nov 2013 in Influence, Press, Word of mouth | Comments Off

The Influence Group’s Sharyn Smith is providing a daily wrap up from the inspiring thought-leading #WOMMASummit in Nashville. Be sure to read her summary on the ‘keynote trilogy’ of the summit, and the main take out from day 1, that it’s all about ”transcending selling and creating real value for people”.

In the press: CMO magazine on the Influence Session with Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press | Comments Off

“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.

In the press: Influence Sessions host Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press, Word of mouth | Comments Off

The Influence Group hosted the first of our Influence Sessions this week, where the passionate Geno Church told Sydney’s most influential marketers to fall in love and get passionate with their brands. Read more insights from B&T here.

The Influence Session Live Blog: Breakfast with Geno

Posted on 22 Oct 2013 in Influence | 1 comment

Hi everyone, Seb here from The Influence Group. I’m going to be taking notes for everyone today in this live blog. Then we’ll follow up with more posts expanding on the main themes here. Hope you enjoy, feel free to ask any questions or leave any comments below and you will get a reply! You […]

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