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The Influence Group: Influence & Word of Mouth Marketing Agency

THE EXPERTS ON INFLUENCER MARKETING

In the press: Word-of-mouth guru warns of social ‘hype’

In the press: Word-of-mouth guru warns of social ‘hype’

Posted on 07 Nov 2013 in Influence Sessions, Press | Comments Off

  Read here about Geno Church on how the industry is caught up with the hype of social media. Church was speaking at the Influence Group’s #InfluenceSession. What do Australian marketers think of this bold statement?

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In the press: 8 reasons word-of-mouth marketing should be on everyone’s lips

Posted on 31 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

  Mary van de Wiel writes, “Geno Church’s reputation precedes him when it comes to the world of word of mouth (WOM)… last week at The Influence Group’s new Influence Sessions he shared his stories, research and best-kept secrets about the joy and the power of passion.” van de Wiel’s succinct wrap-up in Marketing Magazine is a must-read […]

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In the press: Marketers putting tools and tactics before strategy

Posted on 27 Oct 2013 in Influence Sessions, Press | Comments Off

Geno Church spoke at the recent Influence Sessions held by The Influence Group. Read about the problems that he believes arise from the marketing industry hanging onto the box ticking mentality in AdNews here.

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In the press: CMO magazine on the Influence Session with Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press | Comments Off

“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.

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In the press: Marketers should tap into non-ad brand conversations

Posted on 24 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.

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