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The Influence Group: Influence & Word of Mouth Marketing Agency

THE EXPERTS ON INFLUENCER MARKETING

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In the press: Brand advocacy experts Social Soup + Pollinate launch umbrella brand – The Influence Group

Posted on 19 Sep 2013 in Press | Comments Off

Social Soup and Pollinate announce the formation of The Influence Group to advance the knowledge and application of influence as a discipline. Read about the announcement of The Influence Group in Campaign Brief, and be sure to subscribe at the top of this page to stay in the loop on all things influence.

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In the press: Social Soup and Pollinate launch The Influence Group

Posted on 19 Sep 2013 in Influence, Press | Comments Off

… And The Influence Group is born! Social Soup and Pollinate announce the formation of umbrella brand, The Influence Group. Why? Because influence is the most powerful way to create behaviour change. Read about the announcement of The Influence Group in B&T and be sure to subscribe at the top of the page to stay in […]

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Big data: Innovation by numbers

Posted on 30 Aug 2013 in Uncategorized | Comments Off

By Howard Parry-Husbands, CEO of Pollinate More data is being created today than that seen from the dawn of man to 2003. In fact, the amount of data we now have at our fingertips doubles in size every 18 months. It has exploded at such a rate that data, or ‘big data’ as it’s now […]

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Why most new products fail: The Seven Deadly Sins

Posted on 30 Aug 2013 in Uncategorized | Comments Off

By Pollinate managing director, Howard Parry-Husbands   Each year,   Millions of dollars are invested into new product development. Millions more are wasted on media to spruik new ideas that probably weren’t good enough to launch in the first place. The reality is, most new products fail. The reason for this shameful waste? A near […]

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