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IN THE PRESS: FINAL WOMMA SUMMIT WRAP UP

Posted on 25 Nov 2013 in Influence, Press, Word of mouth | Comments Off

Read Sharyn Smith’s final wrap up from the world leading #WOMMASummit in Nashville. The final wrap up in B&T talks about the behaviour of herds, social TV, The Influence Group’s very own “Story of Influence” research and the new “plandom” approach.

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In the Press: WOMMA Summit Day 1 wrap up

Posted on 21 Nov 2013 in Influence, Press, Word of mouth | Comments Off

The Influence Group’s Sharyn Smith is providing a daily wrap up from the inspiring thought-leading #WOMMASummit in Nashville. Be sure to read her summary on the ‘keynote trilogy’ of the summit, and the main take out from day 1, that it’s all about ”transcending selling and creating real value for people”.    

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In the press: Word-of-mouth guru warns of social ‘hype’

Posted on 07 Nov 2013 in Influence Sessions, Press | Comments Off

  Read here about Geno Church on how the industry is caught up with the hype of social media. Church was speaking at the Influence Group’s #InfluenceSession. What do Australian marketers think of this bold statement?

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In the press: 8 reasons word-of-mouth marketing should be on everyone’s lips

Posted on 31 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

  Mary van de Wiel writes, “Geno Church’s reputation precedes him when it comes to the world of word of mouth (WOM)… last week at The Influence Group’s new Influence Sessions he shared his stories, research and best-kept secrets about the joy and the power of passion.” van de Wiel’s succinct wrap-up in Marketing Magazine is a must-read […]

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In the press: Marketers putting tools and tactics before strategy

Posted on 27 Oct 2013 in Influence Sessions, Press | Comments Off

Geno Church spoke at the recent Influence Sessions held by The Influence Group. Read about the problems that he believes arise from the marketing industry hanging onto the box ticking mentality in AdNews here.

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In the press: CMO magazine on the Influence Session with Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press | Comments Off

“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.

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In the press: Marketers should tap into non-ad brand conversations

Posted on 24 Oct 2013 in Influence Sessions, Press, Word of mouth | Comments Off

This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.

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In the press: Influence Sessions host Geno Church

Posted on 24 Oct 2013 in Influence, Influence Sessions, Press, Word of mouth | Comments Off

The Influence Group hosted the first of our Influence Sessions this week, where the passionate Geno Church told Sydney’s most influential marketers to fall in love and get passionate with their brands. Read more insights from B&T here.    

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The Influence Session Live Blog: Breakfast with Geno

Posted on 22 Oct 2013 in Influence | 1 comment

Hi everyone, Seb here from The Influence Group. I’m going to be taking notes for everyone today in this live blog. Then we’ll follow up with more posts expanding on the main themes here.  Hope you enjoy, feel free to ask any questions or leave any comments below and you will get a reply!  You […]

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Can Apple continue to lead smartphone innovation?

Posted on 20 Sep 2013 in Influence, Press, technology | Comments Off

In light of Apple’s new iPhone announcement last week, cmo.com.au talks to The Influence Group’s Sharyn Smith about whether the brand can actually continue to lead the smartphone innovation. Discover who’s influencing who in the world of smartphone adoption. What’s your take on the future of the iPhone? Read the article here  

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