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Mary van de Wiel writes, “Geno Church’s reputation precedes him when it comes to the world of word of mouth (WOM)… last week at The Influence Group’s new Influence Sessions he shared his stories, research and best-kept secrets about the joy and the power of passion.” van de Wiel’s succinct wrap-up in Marketing Magazine is a must-read […]
Geno Church spoke at the recent Influence Sessions held by The Influence Group. Read about the problems that he believes arise from the marketing industry hanging onto the box ticking mentality in AdNews here.
“Word-of-mouth marketing is responsible for up to 50 per cent of all purchase decisions” Keen to know more of the wisdom shared by Geno Church at the first Influence Session held in Sydney this week? Read more here.
This week saw The Influence group host the passionate, loved up Geno Church at the first of our Influence Sessions in Sydney. Here is a great wrap-up by AdNews’ Wenlei Ma.
The Influence Group hosted the first of our Influence Sessions this week, where the passionate Geno Church told Sydney’s most influential marketers to fall in love and get passionate with their brands. Read more insights from B&T here.
Hi everyone, Seb here from The Influence Group. I’m going to be taking notes for everyone today in this live blog. Then we’ll follow up with more posts expanding on the main themes here. Hope you enjoy, feel free to ask any questions or leave any comments below and you will get a reply! You […]
In light of Apple’s new iPhone announcement last week, cmo.com.au talks to The Influence Group’s Sharyn Smith about whether the brand can actually continue to lead the smartphone innovation. Discover who’s influencing who in the world of smartphone adoption. What’s your take on the future of the iPhone? Read the article here