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How do we know? Because we have over a decade’s experience researching what influences consumers. And we have hundreds of successful brand and consumer advocacy campaigns across Australia, New Zealand
and the UK.
The Influence Group houses the collective wisdom of insights
agency Pollinate and global community and influencer marketing agency Social Soup.
At The Influence Group, we know
that influence is the most powerful
way to create behaviour change.
The true metric of success.
All 100% influence-driven.
“If you want something you’ve never had,
you must be willing to do something you’ve never done.
Influence motivates people to do something different, try something new, or adopt a new way of thinking.
It can be a subtle shift or a complete change, but influence is inherently social.
Influence is fundamentally a better way to advertise.
If you simply broadcast your message to the herd, your new campaign, new product, or new brand will have limited impact.
Focus your effort on creating moments of influence because that will help you move the masses along your brand’s adoption curve.
“There are 1.2 billion
brand-related conversations each day in Australia”
Keller Fay, 2010
For any brand looking for a better way to win at innovation, you need to create true behaviour change. And the best way to do that is to embrace influence. The Influence Group provides brands with a better way to create behaviour change and long term brand advocacy. Less wasted effort, less new product failures and more long term brand value.
+61 (02) 9356 7500
Level 6, 8 Hill Street, Surry Hills, NSW 2010
